About Rouelle Fragrances

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Rouelle Fragrances is one of the most established perfume manufacturers in South Africa and we believe in so much more than simply selling products. We believe that the sense of smell is more closely linked with memory than any of the other senses, which is why we have a responsibility to bring you the highest quality perfumes at affordable prices.
Our range include some of the top selling international perfumes, inspired by the finest French Perfumes.

The House of Rouelle offers individuals, entrepreneurs and small business owners a wide range of high quality, oil based perfumes at wholesale prices. This affords you the opportunity to have your own perfume business from the comfort of your own home. 
So whether you’re looking to earn extra cash by becoming a Rouelle Agent; or if you simply want to find your signature scent - you have come to the right place!

Our Motto

Fragrantly Yours, The House of Rouelle Fragrances (Pty) Ltd. Your personal Fragrance experience ……….to share.

Our Mission

To enable our agents to run their own successful businesses with our close support providing world class products and service, with exceptional quality at very competitive prices.

Corporate Profile

Rouelle Fragrances (Pty) Ltd is a provider of French Perfumery created by the most talented international perfumers. Fragrances has been our business since 1972, selecting only the very finest oils blended by strictly the most reputable fragrance houses.

History of Perfume

“Of course all the senses, none surely is so mysterious as that of smell…the nature of the emanations that stir it to activity is still unknown…its effects upon the psyche are both wide and deep, at once obvious and subtle” Dr D McKenzie from Study of Smells.